About Me

Why I Began Writing

Writing is a form of self-talk that’s therapeutic yet playful. It’s for those who love looking within and giving their thoughts a voice.

Hi, I’m Yashaswini!

I grew up in Mysore, Karnataka, and in many ways I’m still that same girl. Rooted, curious, and happiest when I’m learning something new. Everything I have today came one step, one experiment, and one honest conversation at a time.

I come from a technology background, but I fell in love with the business side along the way. My sweet spot is where technology, marketing, and growth meet. For the last 14 years, I’ve led marketing, growth, and business at Think201 and First Launch, always with the same mindset – try a new idea, learn quickly, and keep what works.

I haven’t walked this road alone. My husband, Anurag Rath, and I began our entrepreneurship journey together, and we have built it side by side ever since, through the wins, the mistakes, and everything in between. You can read his side of the story at anuragrath.in.

Outside work, I love music and have tried my hand at learning the sitar. Cooking and baking are how I slow down. I also love reading about psychology and learning why people behave the way they do. And whenever I can, I pack a bag and travel.

Words of Wonder

For me, writing is not just about words. It is about the connection they quietly create. Through the simple act of putting pen to paper, I discovered a space to share inspiration, healing, and small sparks of joy. Writing has become a way to open up my world and my thoughts, some clearer and some tangled, without hesitation.

Through my words, I hope to capture the raw essence of being human and gently navigate the questions and complexities life often brings.